Marketing Articles

Next time you're at a craft show or jewellery exhibition, ask yourself a question: What sets one jewellery maker's work apart from another's and attracts attention? While we'd like to believe that ou

A catalog printing of course has one singular purpose. That is to turn the print catalog reader into a customer.

Are you trying to market to the entire world and finding it hard to get clients? Build your business, make more money and love your work by using this list of questions to identify and find your ideal clients.

No matter the size and shape of your business, having a steady stream of clients and customers who buy your products and services is important to get the profits you’re aiming for.

You will learn three techniques on how to increase your business profit through referrals in this article. It also covers a powerful question you can ask people in order to show them you care.

Let’s face it. Your business would never be successful without the people element in it.

Direct mail is an effective tool to market your business. The trick is to make the direct mail so appealing to customers, that they are compelled to give it their attention. This is a great strategy to attract new customers and to keep existing customers interested. A lot of thought has to go into the creation and distribution of direct mail.

Text messaging is one of the most prominent advances in communication in today's world of cell phones. Smart phones have taken over the market, so more people than ever are sending texts daily. Text

Silicon wristbands started their popularity in the early 2000s with Lance Armstrong's "LIVESTRONG" band. This simple yellow wristband gave hope to people in health crisis, becoming a mantra, of sorts.

Even the best-written press release will struggle to get any attention from journalists – unless it is submitted through the proper channels. When it comes to getting your business in the pages of a local newspaper or in a segment on television, having MMI on your side can be the winning factor.